FAST CASUAL GOES ITALIAN

REPEATABLE ITALIAN!
Repeatable restaurant concepts are one of indispensable links in the backbone of the US economy. Repeatable concepts, chains and franchises offer an unparalleled opportunity for operators to hit the ground running without the months and sometimes years of planning, systems creation and starting-up.

LOOKING AT LIFE FROM THE SEAT OF A SCOOTER.
Readi Spaghetti is completely unique in the fast casual arena. The Readi Spaghetti concept is the brainchild of Jonny Anderson, an experienced restauranteur operating several other franchise concepts. Anderson was looking for something different, something memorable, something a cut above.

READI SPAGHETTI CHOOSES BSR FOR CONCEPT, BRANDING, AND STORE DESIGN.
This fresh, new concept was branded and developed in it’s entirety by BSR Brand + Environment. Our goal was to view Traditional Italian through a modern lens. The decor is bright and fun with the Brand-Story built in. A classic Vespa scooter sailes over the heads of the diners from a curvy maple soffit while brand walls regail the diners with Readi Spaghetti family sayings and even the story of founder-Johnny Meatsauce. Being green was also a goal so all of the lighting is efficiently planned and the build materials have a very high percentage of recycled content. Even the fabrics selected are ecologically responsible and high-tech with 100% of their content re-purposed.

READI SPAGHETTI SPECIALIZES IN AUTHENTIC ITALIAN family recipes-with a twist. There offerings are both healthy and contemporary and are served both in-store and take out. In fact Readi Spaghetti’s take-out business makes up more than 1/3 of his business. We also created several signature features into the restaurant design. A colorful branded wallscape wraps the service counter area, containing several family historical facts and humorous sayings. Above the pos is a massive representation of a wood pizza peel and atop it sits a real vintage Vespa motor scooter. We also added a signature lighting piece, a massive translucent sculpture of three macaroni noodles, warmly illuminated from within and suspended over the dining room. And to top it all off is the “Spaghetti Baby” mural, added as a nod to every family who’s got a photo of their child’s first experience eating spaghetti!

GROWING INTO THE FUTURE
Since opening it’s flagship store Readi Spaghetti has branched out opening three new locations in the Pacific Northwest region and has plans to open airport and food court locations in the near future. Manga!