CAN A PIZZA MADE IN A GHOST KITCHEN – WALK THROUGH WALLS?

The age of Covid has really changed the map for restaurants, breweries and other food service providers. Depending on how nimble-or-not your business was going into the pandemic has made all the difference. If you were struggling prior to the emergency, chances are you found it necessary to close your business. Perhaps temporarily or sadly, perhaps for good. However, if you were healthy enough or flexible enough to transform your business into a 100% Delivery or Take-Away, congratulations, you are now a ghost kitchen!

Since you’re now a “ghost”, does that mean your previous business is dead? No, if fact, this is what’s giving it a fighting chance to survive. Ghost Kitchens or virtual kitchens an many call them are basically your business minus the walk-in and sit down customers. Everything is pick up or delivery. And with all the great delivery options provided by businesses like Door Dash and Grub Hub, some operators have gone so far as to run multiple new brands with completely different food offerings out of their existing kitchens. These new brands exist only online – and of course, in the tummy’s of their customers.

MOTOWN DETROIT-STYLE PIZZA is one such business. It is a stand alone, self contained concept designed to run parallel to your existing kitchen make-stream. If your running a kitchen serving Asian, Burgers, Mexican or any number of other food concepts, and you have an oven, a range and a refer, you can add this new revenue stream to your existing business. Lit Toasted Subs is a fully branded concept with a robust online presence, innovative signature food items, branded packaging – and great tasting food! By adding a little extra bandwidth (provided by those loyal employees who are no longer working in your dining room?) you can add one or more of these virtual brands to your offering, building added revenues and strengthening your business into the future.

The MOTOWN DETROIT-STYLE PIZZA brand and menu were developed and designed in their entirety by BSR Brand Environment. If you’d like to add a new brand like Lit Toasted Subs to your existing kitchen OR if you’d like to run one or more virtual brands out of a commercial kitchen or commissary call BSR! We can get you designed, developed and launched in a small fraction of the time and cost it takes to launch a typical brick and mortar concept!