BSR BRAND+ENVIRONMENT is a full service boutique design firm specializing in fresh, category-defining branding, design and architecture for the restaurant, craft brewing and distilling industries.  For more than 30 years we have helped set the course of world-class brands and our concepts are experienced and enjoyed in thousands of locations across the country every day.

UNDERSTANDING YOUR CUSTOMER, emerging market trends and competitive landscapes is critical to success but understanding the true essence of your brand as experienced by your customer is crucial.  BSR are experts at standing in your customers shoes.  BSR views your brand at a human scale and designs-with-intent a unique brand-space where your business and your customer can connect and communicate.

DESIGN IS THE LANGUAGE where your brand, your message and your customer converge and if your design isn’t inspiring your business won’t succeed and thrive.  So let’s be crystal clear, BSR Creates Designs That Inspire.  BSR designs consistently connect with your customer on levels great and small building increased brand loyalty, market position and revenues for our clients.  BSR practices encompass all aspects of your project; brand, identity, message, store design, customer experience and architectural built environments.  This is something we’re really good at and we’re not afraid to say it!

POWERFUL RE-BRANDING.  Few things deliver measurable results like the re-branding of an existing concept.  The reasons for re-branding are many; brands get tired, market trends evolve, fresh new concepts enter their marketplace.  All of these can result in lost sales and you can’t blame your customers.  There are lots of powerful new brands out there with a lot to offer.  If this is where your brand is we can help.  BSR are experts at re-branding and we can help you win back those lost customers – and win new customers in the process.  BSR has been instrumental in turning around businesses through re-branding since day one.  Ask about some of our success stories – we’re glad to share!

THIS IS A PARTNERSHIP.  We work with you, not just for you.  Our clients are our partners and our successes are linked.  Your success comes from inspiring your customer to greater and greater brand loyalty and our success comes from creating the brand and environment where it all happens.  And as our business relies on repeats and referrals from happy, thriving clients in every sense of the word our successes are linked.  Ask our clients. In fact if we’re talking, you may already have!

GETTING IT BUILT. BSR projects are designed to be built.  Out team has broad experience in all aspects of getting your project realized.  Architecture, construction, project management, interior and exterior FFE specification, the manufacturer of graphical and architectural elements are all part of our expertise.  And why does this matter?  Because there is no one better positioned to guide the ultimate delivery of your concept-design-intent than the visionary team instrumental in its creation.

BSR’S CREATIVE TEAM is led by veteran branding expert Ken Barnes. For more then thirty years Ken’s ability to stand inside the customers shoes and view and build brands at a human-scale has been a transformative turning-point for hundreds of businesses across the country.  Ken leads all of BSR’s branding, design and architectural practices and is integrally involved in every project we do.